VA Trademarks Term “GI Bill” to Fight Misleading Info

soldier-vet-military-studentMillions of dollars in veterans benefits turned student veterans  into targets for misleading advertising by some for-profit schools. The VA’s answer was two fold:

  • Join several state attorneys general and sue the company that owned;
  • Trademark the term “GI Bill”

The VA said schools have ensnared Veterans looking for info by using official-looking websites, which funneled potential recruits to those schools without any balanced, objective information.

The company that owned settled, and the website was turned over to VA and now redirects to the government’s official GI Bill page.

The term ‘GI Bill’ has been trademarked and the VA is the sole owner. The Department of Veterans Affairs soon will issue terms of use for the phrase.

And the VA promised to be vigilant and monitor schools and marketing firms to ensure Veterans aren’t victims of deceptive recruitment.


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